ENGLISH FOR MANAGEMENT AND COMMUNICATION SKILLS: A Teaching Guide (Examples of Exercises for Speaking, Reading, and Writing Skills)
Rp 62.000
Informasi Tambahan
| Berat | 320 g |
|---|---|
| Pengarang | Eko Putra Boediman |
| Halaman | 176 hlm |
| Ukuran | 14 x 20,5 cm |
| Cetakan | 1 |
| Tahun Terbit | Februari 2024 |
| Jenis Cover | Art Carton |
| Kertas Isi | Book Paper |
| Jilid | Perfect Bending |
| ISBN | 978-623-384-617-2 |
LIST OF CONTENTS
FOREWORD v
INTRODUCTION vii
BACKGROUND xi
LIST OF CONTENTS xvii
CHAPTER 1 1
I. Specific Language Needs in Management Roles: A Key to
Successful Effective Communication 1
II. Mastering Key Communication Skills: Essential for Effective
Management 3
III. Formal vs. Informal Communication Skills 8
CHAPTER 2 35
I. Recruitment and Selection Process 35
II. Employee Onboarding and Orientation 41
III. Performance Appraisals and Feedback 47
IV. Employee Development and Training 51
V. Managing Employee Relations 57
CHAPTER 3 63
I. Company Introduction and Overview 63
II. Sustainable Business Practice 65
III. Work Life Balance and Time Management 67
IV. Teamwork and Collaboration 69
V. Leadership and Management Style 71
VI. Professional Development and Career Growth 73
VII. Adapting to Organizational Culture 75
VIII. Effective Communication and the Workplace 77
IX. Handling Stress and Pressure at Work 79
CHAPTER 4 83
I. Product and Service Descriptions 83
II. Market Analysis and Competitor Comparison 85
III. Sales and Marketing Techniques 87
IV. Product Differentiation and Value Proposition 89
V. Product Launch and Promotion 91
VI. E-Commerce and Online Marketing 93
VII. Supply Chain and Operations Management 95
VIII. Handling Objections and Closing Sales 97
CHAPTER 5 101
I. Customer Service and Relationship Management 101
II. Customer Relationship Management (CRM) 103
III. Sales Forecasting and Goal Setting 105
IV. Market Entry and Expansion Strategy 107
V. Brand Management and Reputation Building 109
VI. Competitive Analysis and Market Positioning 111
VII. Customer Feedback and Market Research 114
CHAPTER 6 117
I. The Art of Professional Email Etiquette: Crafting Effective
Communication in the Business Sphere 117
II. Navigating the Spectrum: Formal vs. Informal
Communication in Professional Settings 122
III. The Art of Business Report Writing via Email 125
IV. Polished Inquiry: The Art of Requesting Information and
Clarifications Professionally 128
V. Mastering the Art of Professional Invitations: Crafting
Effective Meeting Invitations 130
VI. Navigating the Etiquette of Responding to Meeting
Requests: A Comprehensive Guide 134
VII. The Art of Following Up on Action Items: A Simple Guide 137
VIII. The Art of Applying for Job Positions via Email:
A Comprehensive Guide 140
IX. The Art of Announcing Company Updates: A Simple Guide 144
X. The Art of Sending Memos and Announcements:
A Comprehensive Guide 148
REFERENCES 153
ABOUT THE AUTHOR 155
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